Printing guide

Printing Tips Before You Order

These printing tips save you time and cost: files, colours, paper, finishing, quantities and deadlines.

Folders

Prepare Your Files: Key Printing Tips

Most delays are caused by a file that is not ready. Review these six points before sending.

01

Logo in vector format

Send it as AI, EPS, PDF or SVG. A logo image sent through WhatsApp loses sharpness when enlarged.

02

Image resolution 300 DPI

Images need 300 DPI at the actual size. Website images look blurry on paper.

03

CMYK colours and Pantone code

Screens use RGB and presses use CMYK, so colours differ slightly. Send a Pantone code to match your brand colour.

04

Bleed and safe margin

Add 3 mm of bleed if the background reaches the edge, and keep text and logo 4 mm from the cut line.

05

Arabic Fonts

Convert text to outlines or send the font files, so Arabic letters do not break apart.

06

Review the proof before approving

Review the names, numbers and spelling in the proof carefully, because a mistake after printing means reordering.

Bleed and margins

Why do we ask for 3 mm extra around the design?

The cutting machine can drift by a fraction of a millimetre, so we extend the background 3 mm past the cut line to avoid a white edge.

We keep text and the logo inside a safe margin, so the cut never comes close to the name or phone number.

Your logo here Text inside the safe margin Bleed line (+3 mm) Trim line Safe margin (4 mm)
Paper

Choose the right paper and paper weights

Grammage is the weight of a square metre of paper: the higher, the thicker. 80 gsm suits correspondence; a business card needs 350 gsm.

80 gsmLetterheads and Correspondence Paper
110 gsmEnvelopes
150 gsmBrochures and Flyers
300 gsmFiles and Folders
350 gsmBusiness Cards
  • Gloss or matte coated paper for photos and bold colours.
  • Uncoated offset paper for handwriting, such as letterheads and notebooks.
  • Rigid board for boxes and folders, and it adds a weight that suggests quality.
Printing Tips: Business Cards on 350 gsm Paper with Madarek Branding
Finishing

Finishing touches that make the difference

Finishing makes your print stand out. Each finish has a cost, so choose one or two that serve the design.

Matte laminationA soft touch and scratch protection, giving the card a calm, premium look.
Gloss laminationStronger colours and a clear shine, so it suits brochures and photos.
Spot UV GlossGloss on the logo or part of the design only, while the rest stays matte.
Gold or silver foil stampMetallic foils applied with heat, suitable for invitations, cards and premium boxes.
Raised Printing (Emboss)Raises the logo above the paper surface, so the client can feel it by touch.
Die-cutCustom shapes and corners for cards, boxes and stickers instead of a straight cut.
Printing method

Best method for each product

The method depends on material and quantity, and we suggest the best fit in your quote. The table gives the general idea.

ProductBest methodWhy?
Paper Printing in Large QuantitiesOffsetThe price per piece drops as the quantity increases.
Paper Printing in Small QuantitiesDigitalIt needs no plate preparation, so it suits urgent orders.
Pens, Metal and WoodLaser EngravingIt does not fade or wear with daily use.
Hard surfaces in full colourPrinting UVFull colour and fine detail on plastic, wood and glass.
Mugs and Vacuum FlasksBy materialLaser for metal, and heat-transfer printing for ceramic.
Apparel and FabricsDTF, screen printing or embroideryEmbroidery for caps and jackets, printing for large quantities.
Flags and Feather FlagsHeat-Transfer Printing on FabricColourfast on both sides, depending on the fabric type.
Quantity and deadlines

Plan the quantity, budget and date

Quantity

The larger the quantity, the lower the price per piece

The setup cost is spread over more pieces. Calculate your needs for six months and add a reserve for exhibitions.

Minimum order

Read the minimum order on the product page

Some products start from one piece; paper printing needs larger quantities. See the quantity and price table on each product page.

Deadline

Order well before the occasion

Orders from Turkey and Syria are faster; China takes two to three months. Start early, before Ramadan, year-end and exhibitions.

Before you send

Printing Tips Checklist Before You Send Your Order

Send them in one message so the quote and the proof reach you faster.

  • Product name or code from the product page
  • The quantity required, and whether you need more than one colour or size
  • Logo in vector format, and your brand colours (Pantone or CMYK)
  • Print Position on the Product and Number of Colours
  • Delivery country and city
  • The date by which you need the order

Send us your file and we will review it with you

File not ready? Our design team will review or prepare it and send you a proof for approval.